Nigerian blogger and entrepreneur, Linda Ikeji currently launched her new social media, Linda Ikeji Social (LIS) a social media platform which innovatively fuses news reporting, social interplay and online searching multi functional vicinity.
in this interview, Linda Ikeji discusses the secrets and techniques at the back of her career, how she has been capable of plow through stormy waters, the new social media platform (Linda Ikeji Social), and her opinion on enterprise partnership with the executive.
examine the interview below:
you are common as the queen of running a blog. How did it all delivery?
it all begun in 2006 after a pal informed me she read a story about me on the web, and out of curiosity I logged on to the web site to examine the story. After analyzing, I adored it and due to this fact in November 2006 I determined that i wished to beginning my own weblog as a result of journalism had always been some thing i adored to do, it's whatever i wished to do whereas turning out to be up; so i thought I should still reside the dream. So I all started my very own weblog in November 2006 and here we're 10-years after.
What has been your power?
ardour is what has driven me throughout to this factor, as a result of, like I spoke of prior, it's now not almost me residing my dream, i wanted to be a journalist, a broadcast journalist. a lot of people I admired in these days had been broadcasters or tv presenters, like Frank Olize; I admired reporting, so what saved me happening the weblog has been ardour as a result of I'm living my dream doing it.
Don't you suppose you are deviating from the norm considering the fact that the fact that Linda Ikeji weblog has been very successful?
Linda Ikeji Social (LIS) and Linda Ikeji weblog (LIB) are very similar; it's the equal on-line company. LIS is an extension of LIB in reality because many of the stuff you discover on LIB you find on LIS. We don't seem to be deviating, they're very similar companies, on-line technology, information reporting, they're very equivalent, they work hand in hand.
what is Linda Ikeji Social all about compared to Linda Ikeji weblog?
LIS is a combination of social networking, information reporting, buying and selling. How I came about it became this, i thought concerning the traffic that happens when individuals go on the web and the primary one is how individuals sustain, that's why facebook has essentially the most users on the planet. It helps you connect to different individuals in precise time, read what people are saying, chat with others. I suppose that's the #1 reason americans go online. The 2nd purpose individuals log on is for them to read the information, to understand what goes in the world around them. The third purpose americans go online is to buy and sell, to store. So i assumed why can't I even have a site that has a mixture of those three so that eventually americans don't have to go to distinctive sites to get all these three, they could simply come on LIS and get all of them.
How do you lift money for client rewards in one of these time of financial recession?
Of direction the #1,000,000 we gave out turned into from our pocket, it turned into our personal means of welcoming clients and subscribers to our new platform. next week we're going to give out yet another sum, and of course it received't be the identical amount, probably half of it. And we're going to give out recharge playing cards and so many other products because other brands are going to get worried. We're just per week old; so, for now, we need to fund all this with our personal cash earlier than other brands turn into a part of it. at the moment, we're funding every thing via ourselves; there is not any deepest investor anywhere. in fact, I obtained a name from a friend in South Africa who wanted to find out if i might enable for private investors, that somebody desired to drop some amount of cash to develop into a co-owner of Linda Ikeji Social (LIS), but I informed him no. The rationale I mentioned no is because, for now, I don't be aware of the price of wha t I'm doing presently or what it would be. i will't put a cost to it that i might say 'okay, come and pay this amount and take a particular percent'. So, at this time, I'm funding everything one hundred percent and that i don't understand if i would allow for personal buyers. I'm simply taking it a step at a time for now.
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Do you propose to companion with deepest investors each time soon?
It depends upon how massive it gets. If it receives larger than me, then i would supply room for private traders, but if it doesn't, I'll tackle all of it on my own.
Don't you feel you might be perceived to be proud by means of saying you don't want inner most buyers to put money into LIS now?
I'm not the proud category, really, I'm very humble. individuals don't comprehend that, to a extremely large extent, I'm a very humble person because i do know the place I'm coming from. people usually have their personal views about different individuals, but those that know me comprehend that I'm very humble. Why I don't need investors now's as a result of I don't understand a way to cost what I'm doing yet. If a person involves me now and says 'I want to offer you a million dollars to have a share in LIS', I don't be aware of how to price what the adult would get for that amount of money he or she desires to invest in my enterprise. So it's now not about satisfaction. I just need to take it one step at a time, do it on my very own; then if it gets larger than me, investors can come on board. It's not satisfaction; it's simply me as a business lady taking it one step at a time. For now, I'm financially able sufficient to run it, so I don't want investors yet.
Would you accomplice with the executive if it signifies pastime to your business?
government doesn't partner with any one on such issues now, do they? i would rather companion with deepest traders than government. On a 2nd concept, i will be able to associate with executive, however no longer that they would personal it, they'd simply be a associate.
What do you provide in return to companies who associate with you?
Publicity, free advert and publicity.
Don't you feel you're taking on too an awful lot working LIB and LIS all through your self?
No, for Linda Ikeji weblog, I've personnel working with me though I'm still on proper of it. For Linda Ikeji Social, I even have staff working for me and that i'm additionally on correct of it. LIS and LIB are the identical on-line enterprise; one in reality feeds from the different. I don't believe it's too a lot, it depends on what you feel your capabilities are; anyway, I suppose like I'm ready as a result of I've been blogging for 10-years now, so, blogging is more convenient for me now. each time you see me on my desktop, you'll see LIB on one side and then you'll see LIS on the different, only for me to display screen every little thing that's occurring; so it's completely now not greater than some thing i will be able to address.
if you ought to liquidate both of LIS or LIB due to challenges past you, which might it's?
That's a extremely challenging question; no one prays for such, but if that occurs, oh my God! To be sincere, sitting down right here presently, i'd shut down Linda Ikeji Social as a result of I don't recognize what the way forward for LIS can be whereas Linda Ikeji blog is already very a hit. but if I appear 5-years down the line, that's a much bigger manufacturer, extra individuals can do much more on LIS such as traffic document and many different things, it's all encompassing. however two-three years from now, I really hope LIS turns into a bigger manufacturer than LIB.
What have you ever put in location to stay away from web fraudsters from hacking into the site or swindling your subscribers?
My americans are working tirelessly to keep away from any variety of attack. there are such a lot of technical phrases that i will't truly discuss but they are certain on proper of it. somebody actually tried to hack into the web site three-days after we launched it. My tech team referred to as me and gave me the guy's details, however like I said past, they're working tirelessly round the clock to make certain that doesn't occur. they're placing up security programs for the web page and for the clients in order that no person would have any form of whinge.
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