DuckDuckGo, the hunt engine whose selling aspect is the fact that it doesn't track clients, has grown by a substantial volume year over year.
The niche search engine boasts a boom of 70% during the yr of 2015, despite the fact that it hasn't basically viewed the adoption rate of more mainstream search engines like google.
in response to the company's own traffic stats, which it makes accessible publicly, three.25 billion searches had been entered into DuckDuckGo this 12 months.
That marks a 74% raise compared to the same length of final yr. DuckDuckGo reached a new record high on December 14th when it obtained over 12 million queries in a single day.
Of path, none of this appears marvelous in comparison to the lots of of billions of searches Google handles in a single month. despite the fact for a startup search engine it's an accomplishment that it has been capable of just a little compete with the other search engines like google and yahoo, and basically see continual increase.
according to a record in Quartz, DuckDuckGo's CEO Gabriel Weinberg credits the growth to new partnerships with Apple and Mozilla, as well as observe of mouth. Weinberg also elements to the undeniable fact that americans are getting more concerned about serps monitoring person statistics.
The issue with DuckDuckGo, as its CEO additionally features out, is that it has a product most americans don't even know exists. people who don't desire search engines like google and yahoo to song their facts may have no conception there's an choice obtainable.
besides the fact that children there's only so time and again the company can lean on that excuse devoid of taking action. If it desires to grow, it must launch a significant crusade constructed round education and recognition. it may't depend on notice of mouth alone.
can be enjoyable to peer, in 2016, if the company builds on this momentum and makes an attempt to get its brand obtainable in front of greater individuals.
Featured photo credit score: mtkang / Shutterstock.com
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