published Monday, might also. sixteen, 2016, 11:15 am
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This on good of years of work by way of house owners Craig Nargi and Nikki Nargi so as to add the new craft brewery to the growing record of craft breweries in Virginia.
if you're going to spend the type of funds that it costs to construct a high quality craft brewery operation, of route, you wish to make certain that individuals comprehend when the doors are open.
building acquired going at stable Craft Brewing Co., on grounds of the Hermitage Hill Farm & Stables in Augusta County, about 10 minutes west of Waynesboro, in the early fall, giving us roughly seven months to feel in the course of the marketing involving the outlet.
We begun reaching out to the people that we'd want to have available for the information – the governor's office, the workplaces of our U.S. senators, the office of Sixth District Congressman Bob Goodlatte, the office of State Del. Steve Landes.
All had performed a role in the at the back of the scenes of the construction, and all may speak to the value from an economic have an impact on standpoint of getting a firstclass craft brewery in Augusta County.
There at the moment are one hundred forty four craft breweries, and counting, in Virginia, and it's one billion-dollar company here within the Commonwealth.
What the Nargis are doing places Augusta County on that map.
We received first rate remarks from the political gamers about their activity in desperate to be a part of the outlet, so that become a foundation.
We then got down to work on the site for the new brewery, then once that become settled put our focus on the cell website.
which you can't fail to notice the importance of getting a pretty good, Google-pleasant cellular web page. more than half of all web traffic comes from cellular, and in case your site doesn't play with Google's cellular rules, you may as well no longer have one.
the two websites got here alive well-nigh because the brewery changed into coming alive from a bricks and mortar perspective.
A month out from the outlet, we were in a position to pin down a grand opening date, and began achieving out to local media retailers to gauge their interest in overlaying the grand opening, hoping that we might score some free media to serve as the linchpin of the advertising effort.
We were all joyed to be trained that now not simplest have been native media drawn to the grand opening, each wanted to do whatever thing in develop to spotlight strong Craft Brewing Co. and its new location in the craft beer sector.
So we ended up getting much more bang for our bucks than we had predicted.
however it wasn't by chance. outcomes will range, however you don't just fall into having a advertising and marketing effort end up working like a charm.
just as you set effort into making sure the basis is set before the partitions go up, you need to set a foundation on your advertising and marketing plans and construct on that basis to be certain that in case you construct it, they're going to certainly come.
Chris Graham is the president of Augusta Free Press LLC, a full-carrier enterprise services business that gives valued clientele with advertising, web site design, picture design and social media capabilities. extra on-line at AFPBusiness.com. Contact Chris at augustafreepress2@gmail.com.
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