Startup pitch: Adrenaline Hunter desires to be the go to platform for experience - Tnooz

Adrenaline Hunter is an internet platform for excessive sports and outdoor activities.

The France-based mostly startup believes it's the first on-line reserving service for the sphere and that it is tapping into a $31bn market.

The company bought Euro 600,000 in funding late last yr and has been building out the group extra because then. The roadmap for 2017 contains imposing a returned-office equipment to manage inventory and suppliers.

Q&A with co-founder and product manager Maud Mathe:

What difficulty does your company remedy?

Our thirst for adrenaline too regularly got here to a standstill while trying to booklet adrenaline trips everywhere. We searched excessive and low online, sent a plethora of emails – all to no avail. for that reason got here to life the concept of Adrenaline Hunter.

earlier than you could possibly spend hours browsing and evaluating several adventure sites and by no means get solutions from the providers.

Now with Adrenaline Hunter, individuals searching for excessive activities activities and exciting event experiences will just should discuss with one exciting website to locate, evaluate and e-book a couple of severe sports actions and experience commute worldwide.

Names of founders & their administration roles?

we are a crew of three co-founders: Maud Mathe (co-founder, CPO, sales and communications director), Philippe Bichet (co-founder, CFO, COO and net marketing director) and Denis Fayolle (advisor and web advertising specialist).

variety of full-time paid team of workers?

12 individuals (four individuals in web content material branch, six in partnership branch and two americans in IT and tech branch).

Funding arrangements?

We raised a seed round of Euro 600,000 at the end of 2015 from some admired buyers, together with Denis Fayolle (company advisor and co-founder of Lafourchette.com), Charles Dunston (founder at Chronoresto.fr, cyber web primarily based meals-delivery provider), Philippe Yonnet (SEO knowledgeable and CEO at Search Foresight company), Armand De Milleville (former generic manager at American categorical and expert in charge methods and associate networks), and Pascal Quiry and Yann LeFur (finance lecturers at HEC business college and co-authors of the Vernimmen e-book, a reference for company finance in France and Europe).

income model?

We work on an on-performance advertising mannequin. Like most of marketplaces, we make funds from a clear provider fee on every reserving that we bring to our partners.

Why do you feel the ache factor your fixing is painful enough that purchasers are willing to pay on your solution?

Our solution is free to make use of for valued clientele (B2C).

We only take commissions from our partners (B2B). Our companions are willing to pay for the booking price as they see it as on-efficiency advertising. They pay us a booking price most effective in the event that they have a booking. listing their actions on our platform is absolutely free and we best take a commission on a hit bookings. We deliver them visibility, customer carrier and greater bookings.

also, it's a win-win solution. we're paid most effective if they are!

external validation?

– A former entrepreneur and marketing consultant in France is accompanying us: Denis Fayolle, one of the co-founders of LaFourchette.com in France. He co-headquartered million bucks startups as LaFourchette (got by Tripadvisor), Habiteo, Zensoon (bought to Wahanda) and ManoMano.

– We raised 600 000 euros in one month.

– We've not yet opened our web site to Google, however we already have one booking a day and we've seen fantastic consequences from our first advert campaigns (top notch site visitors and conversion fees).

– We already have 1100 presents, 420 partners, in 21 nations and 136 spots over the globe. And it's simplest the beginning!

– We created a group of elite sportsmen specialized in severe & outdoor activities. The specialists' team is manufactured from the most famous intense activities icons. We have already got eight experts on board and it's simply the beginning.

Our professionals: Mitu Monteiro in seasoned kitesurfer (seasoned kitesurfer – wave using world listing), Paul Henri De Le Rue in (professional snowboarder), Mallory de Villemarqué (seasoned kitesurfer – freestyle), Stephane Mifsud (seasoned freediver – Apnea), Christophe Bichet (seasoned climber and intellectual teach)

talents, connections of your founders?

Maud Mathe, former CMO at Munich-based mostly Excursiopedia, has foreign event (Italy, South Africa and Germany). She is in cost of the web site, advertising and marketing and sourcing actions.

Philippe Bichet brings a monetary and analytical outlook, as he labored in funding banking and M&A in Paris and Singapore.

Serial entrepreneur, Fayolle is accumulating success after success together with his new model of beginning-ups, and is presently working with Habiteo (raised Euro 3 million in 2015) and ManoMano (raised Euro 16 million this yr). he is actively accompanying both Maud and Philippe in their respective fields.

Tnooz view:

loads of groups are skirting round experience shuttle. There's Yonder, which got $2m in funding for its adventure app a 12 months ago, Faralong which brings a group reserving twist to the sector and Advlo to connect event seekers with native courses.

On the one hand it looks like it's a great time to be in excursions and actions with funding greenbacks round as well as a whole lot of buzz in terms of bringing the sphere on-line and pastime from massive names – believe Google, Expedia, Ctrip, Kayak and TripAdvisor.

despite the fact, the equal complications that impede the T&A sector will also hang up the extra area of interest players. The large challenges of fragmentation, lack of technical sophistication and the economics of constructing it work for distributors are all nevertheless current. That observed, as mentioned in ultimate yr's Phocuswright file on the field there's hope with cheaper know-how, mobile and the presence of these same huge names all helping.

Adrenaline Hunter has plenty going for it. an effective group of both entrepreneurs, advisors and individuals with shuttle event. Going forward it will face the same challenges of all startups when it comes to recognition and building scale. It additionally needs to ensure it will possibly build up enough stock to keep americans coming again. The eternal difficulty with shuttle, and perhaps even more with event shuttle, being that it's a every year sort of thing.

connected: 

Adrenaline Hunter raises Euro 600,000 to build out the group